Odisha Dealers Explored Thailand
Under the dealer incentive programme, SOM Group of Companies organized a luxurious family trip to Thailand for its esteemed dealers from Odisha during 15th-23rd Nov, 2019. A group of 47 dealers visited Phuket, Karabi, and Pattaya. Tour was planned for 7 Nights and 8 Days. The trip was rewarded to the dealers who won the “Amazing Thailand” contest.
This trip was an enriching experience for all Odisha dealers. SOM Group thanked them for their support and participation in this Thailand Incentive Trip.
A few of the dealers expressed their view of the tour when the said, “The tour was wonderful and it was well organized. I had memorable experiences during this Thailand Trip organized by SOM and I look forward to the next Foreign Trip from SOM again!”
Few Dealers opined “Tour was wonderful and it was well organized. I had memorable experiences during this Thailand Trip organized by SOM and I look forward to the next Foreign Trip from SOM again!”
The first day visit to the SDBL factory was scheduled to give them a feel of the world-class manufacturing facility of the Beer and IMFL. It helped them learn about the best practices followed by SOM and the quality of its leading brands. On arrival at factory premises, the traditional welcome with garland and teeka was done. This visit was a first of a kind event coordinated by the team for their Retailers followed by sumptuous buffet dinner accompanied by a live band at the Jehnuma Palace, Bhopal. At the dinner party, lucky draw contest was conducted and bumper prizes were given out to the winners to generate huge excitement among trade partners. Chairman & Managing Director of the Company, Mr J K Arora congratulated the winners and expressed his gratitude to the partners for their support and efforts to propel SOM’s journey in Maharashtra.
He also talked about the beginning of the company which was in way back in 1987. Today, SOM group is being acknowledged as one of the leading liquor brands in major parts of the country because premiumization has become the “Mool Mantra” of SOM. He also disclosed the big plans for Maharashtra to double the turnover of the company by 2020. After that, the CEO of the Group Mr Deepak Arora focused on the future roadmaps for Maharashtra Market to rise across all horizons.
On the second day, all retailers enjoyed the mesmerizing Bhopal City tour with SOM team members. The city tour included visits to many interesting places like Upper Lake, Cruise Ride, Tajul masjid, Old Bhopal Van Vihar, Bhojpur temple etc.
All the esteemed guests enjoyed this luxury treatment and fun. After the factory visit, a small token of appreciation was presented. This get-together was the stepping stone to strengthen the relation between the retailers and SOM Group. Retailers were impressed and they highly appreciated the plant for its cleanliness, systemization and excellent quality of SOM Brands and expressed their willingness for wanting to start the IMFL distribution in Maharashtra as soon as possible.
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