SOM

Delhi was transformed into a slice of South India on August 30–31, 2025, as Red FM’s flagship festival—South Side Story—took over the KD Jadhav Wrestling Stadium. From electrifying music and classical dance to traditional feasts and vibrant art showcases, it was a two-day celebration of South India’s heritage. And at the heart of this unforgettable experience was Woodpecker Beer, India’s first twist-cap and cross-malt beer, adding a refreshing edge to the festival spirit. 

A Cultural Festival That Brought South India to Delhi 

South Side Story 2025 wasn’t just another event; it was a cultural bridge. Every corner of the stadium resonated with the rhythms, colors, and flavors of the South. 

Unforgettable Lineup 

The stage came alive with Thaikkudam Bridge’s thunderous energy, Avial’s folk-rock explosion, The Raghu Dixit Project’s foot-stomping beats, and TM Krishna’s soulful classical recital. The audience also witnessed graceful storytelling by Shobana, the fiery passion of Wild Wild Women, the soulful melodies of Sooraj Santhosh and Job Kurian, and the pulse-racing choreography of Attam Kalasimithi. 

Culinary Delight – Onam Sadhya 

Guests savored on Kerala’s famous Onam Sadhya, a traditional thali of 20+ dishes served on banana leaves. For many Delhiites, this was a first authentic taste of South India’s rich food culture. 

Art & Literature 

Art installations, storytelling corners, and book kiosks turned the venue into an experiential paradise. Every element spoke of creativity and cultural exchange. This wasn’t just a music festival—it was Delhi embracing the soul of South India. 

Woodpecker: The Refreshing Pulse of the Festival 

Amidst the high-energy performances, the Woodpecker Experience Zones became the ultimate chill-out spots. With colorful décor, vibrant vibes, and chilled glasses of Woodpecker Glide, these zones gave festival-goers a place to relax, connect, and celebrate togetherness. 

As Deepak Arora, CEO of SOM Group of Companies, said: 

“South Side Story is about culture, energy, and celebration—values that align perfectly with Woodpecker. We were delighted to be part of this legendary fest, giving people the chance to enjoy South India’s richness alongside the refreshing taste of Woodpecker.” 

Crafting India’s Most Innovative Beer 

Woodpecker stood out not only for its cultural association but also for its brewing innovation. 

India’s First Twist-Cap Beer: A breakthrough launched in Karnataka, now making its mark in Delhi. 

Cross-Malt Brewing: Crafted from imported two-row barley, Indian malts, and hops sourced from Germany’s Rainier region, Woodpecker is India’s first cross-malt beer, blending two malts for depth and flavor. 

Precision Brewing: Brewed in a 30-day cycle with only one batch per month, ensuring consistency and a matured taste profile. 

Pure & Natural: Woodpecker Glide is a premium mild beer made with 100% natural ingredients, free from rice and sugar. 

Variants: 

Woodpecker Glide – smooth, premium mild brew (currently available in Delhi). Woodpecker Crest – bold, strong beer (launching soon in the capital). 

This dedication to craft positions Woodpecker as one of the best beers in India, combining taste, purity, and innovation. 

Why This Festival Partnership Mattered 

South Side Story is about more than performances; it was about building connections. It’s where a Delhiite learns the tradition of Onam, or someone from Kochi experiences the capital’s high-energy nightlife. Woodpecker elevated these moments by turning cultural appreciation into shared celebrations, with every sip adding to the story. 

Highlights That Defined the Experience 

• Iconic performances that blended classical, folk, and contemporary sounds. 

• Authentic Onam Sadhya, giving Delhi a true taste of Kerala. 

• Art and literature corners, offering soulful experiences beyond the stage. 

• Woodpecker Experience Zones, the ultimate spaces to recharge and refresh. 

A Celebration to Remember 

The 7th edition of South Side Story Delhi 2025 proved that when music, food, and culture unite, magic follows. And with Woodpecker Beer’s refreshing twist, the festival was more than an event—it was an experience Delhi will remember for years. 

Because at the end of the day, the best celebrations are where culture, community, and refreshment come together. 

Discover more about Woodpecker at SOM India. 

FAQs 

Q1: What is South Side Story? 

It’s Red FM’s flagship festival celebrating South Indian music, food, art, and culture in Delhi. 

Q2: How was Woodpecker involved? 

Woodpecker curated exclusive experience zones and added a refreshing twist to the cultural celebration. 

Q3: Why is Woodpecker among the best beers in India? 

Because it’s India’s first twist-cap beer, brewed with cross-malt innovation, natural ingredients, and precision. 

Q4: Which Woodpecker variants are available in Delhi? 

Currently, Woodpecker Glide cans are available, with Woodpecker Crest coming soon. 

Q5: Who brews Woodpecker? 

It’s crafted by SOM Distilleries & Breweries Ltd., a trusted name in India’s liquor industry since 1986.